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Pay per click marketing is a paid search model used to build brand awareness, promote brand offerings, and gain immediate traction from specific audience segments. With PPC, advertisers only pay each time a user clicks on the PPC ads — hence the name pay-per-click.
People usually think of Google PPC when hearing or talking about what is pay per click. But pay-per-click goes beyond the Google search engine results pages (SERPs) and the Google Display Network. Social media sites, such as YouTube, Facebook, Pinterest, and LinkedIn, also use the pay per click model.
PPC allows marketers to place ads strategically on a variety of online marketing platforms to make their products and services highly visible to their target market. This means the advertisements you see across the web are pay per click ads.
Investing in PPC management services is a surefire way to get your products and services showing up in places where your target customers are spending time.
Serve targeted messages to your ideal customers based on their search behavior, online activities, and preferred platforms. Pay per click services prioritize the most relevant audiences at a time when they are likely to decide to purchase.
One of the biggest advantages of pay per click advertising services is you can get immediate results upon campaign launch. Once our pay per click advertising company has set up your PPC campaign, you can see the results overnight.
PPC management works effectively with SEO in enhancing brand exposure and driving targeted traffic to your website. PPC is the fastest method to run paid search campaigns and kick off marketing efforts.
PPC advertising is a keyword-based marketing tactic. PPC campaign management services like Adwords assign value to different search terms and phrases based on their search volume, difficulty, and competition level. The more advertisers compete for the same keyword, the higher the keyword price.
Marketing platforms, such as Google’s homepage, have limited Google pay per click advertising slots. As such, you need to battle it out to claim your PPC spot. Advertisers cannot simply pay more to increase their Google PPC ads’ prominence.
Google pay per click and other PPC ads are subject to ad auction. This pertains to an automated process used by search engines to determine the relevance and validity of advertisements that appear on their SERPs. You must ensure your Google pay per click ads have a good Quality Score to boost your ad position and lower your cost per click (CPC).
To obtain a good Quality Score, your pay-per-click ads must be relevant to your target demographics, include valuable keywords, receive high click-through rates (CTRs), and drive prospects to an SEO-optimized landing page.
Don’t have the time to perform a PPC audit and launch your pay per click campaign? Entrust your PPC services to our pay per click management company and let us do the technical work for you.
Now that you know what paid search is, the next step is to understand the different types of PPC marketing campaigns that can help you build your online presence and promote your services to the right audience. Our pay per click advertising agency works closely with your team to determine the appropriate PPC ads that you can use to fill your sales funnel.
Types of Pay Per Click Ads:
Understanding your target demographics and analyzing their online activities are vital to determine whether PPC, organic search, or a combination of these digital marketing strategies is the best approach for your business.
This is especially important in enhancing your organic traffic, establishing a brand reputation and online credibility, and enhancing customer trust. Most SEO firms, however, will keep advising you that it is impossible to get results for your SEO campaign within the first three months. Another study on 50 famous sites by Ahrefs revealed that only 5% to 7% of web pages are within the first ten organic search positions for a certain keyword within one year after the creation of the web page. Moreover, these first-tier web pages themselves require two to six months to achieve the rank of the top 10. SEO takes time. That is why most marketers who rely heavily on SEO to drive their marketing do not meet their marketing objectives within the planned time. If you want an online marketing strategy that gives total control, and flexibility, and promises instantaneous results then PPC marketing is the best option.
One of the most effective and economical methods of online marketing is pay per click advertising which has proved its efficacy in recent years. This is why PPC advertising provides businesses with the opportunity to control their ad campaign and ensure their brand products are sold to the right target market in an appropriate place and time. Pay per click marketing also zeros in on visibility to give you an almost instant customers’ buying cycle and increased conversion. In a perfect world, there is nothing better than utilizing both SEO and PPC advertising as the two complement each other in providing focused solutions. Combined SEO services with PPC ensure the highest exposure of the site, receive quality traffic, and endure the longest. If, however, you have limited time in which you need to push your brand offerings and create a buzz within your specific area of operation, then pay-per-click internet marketing could be just right for you.
Phoenix Dial Marketing Agency is a trusted leader in pay per click internet marketing. Our pay per click advertising company partners with various industry players and marketing professionals to increase their leads, grow brand awareness, and reach their goals.
Over time, our pay per click marketing firm has aggregated comprehensive knowledge on what is PPC, its efficient functions for the multiple stakeholders, and what goes down in PPC management to succeed online. If you are in doubt about whether or not pay per click will work for your business, our pay per click management company can assist you.
Discover what PPC is and how many possibilities of reaching the new level of its development in pay per click advertising can be seen.Start your pay per click campaign today with help from Phoenix Dial pay per click internet marketing experts.
At Phoenix Dial Marketing Agency, we determine your PPC search engine marketing (SEM) goals, identify your PPC campaign metrics, and establish your pay per click campaign structure to bring new visitors to your website and reduce your PPC management expenses.
Our pay per click advertising firm assists you to overcome all the complexity of PPC and how to use it in connection with your SEO and internet marketing ventures. Choose to work with our pay per click management agency and enjoy increased returns from your PPC advertising business.
Pay per click advertising is an incredibly powerful digital marketing strategy to increase your conversions and maximize your ROI. Data-driven PPC management services create valuable opportunities to connect your brand with customers and improve your profitability.
Phoenix Dial Marketing Agency is a recognized pay per click firm, committed to your success. We bring our years of expertise and industry experience to every pay per click campaign we handle. From PPC audit and account setup to ads management and campaign monitoring, trust us to give our 101 percent dedication to improving your online performance.
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