There are some companies for whom it makes sense to invest in an in-house, purpose-built CRM solution. These kinds of companies typically have complex sales models that simply don’t fit into a pre-made solution. Others, however, may have such an incredibly simple sales model that they only require a few CRM features to function smoothly. Other groups that might need a tailor-made solution have large contact bases but don’t deal in revenue-generating activities. Think of schools, universities, and religious organizations.

Ready-made CRMs- sometimes called out-of-the-box- are designed for almost universal use. This means that while they’re generally usable by most companies, they may be difficult to implement with extremely unique sales processes. For that reason, some businesses decide to opt for custom CRM solutions. It allows them to build their platform from scratch so that it’s a perfect fit for their CRM process.